Lee Rushing IV is the founder of Vars Klere, a streetwear brand he started in 2019 as a high school freshman. Lee has always been passionate about fashion as a means of self-expression. After seeking a way to express his individuality, he created Vars Klere, which is South African for "fresh clothing." The brand name reflects his love for fresh, unique fashion and his desire to offer something special, particularly for people of color. Lee's vision for Vars Klere is to show that a young man from a small town like Kansas City, MO, can successfully merge streetwear and designer styles.